Restore: Unable to open /dev/sdc for writing

I am now attempting to connect my new WD 1TB drive via USB in order to copy my new Image to the drive to replace my Dead Hard Drive in my Series 3.

I am using MFSLive as my Boot CD.

After connecting the USB for my new WD drive I get the following displayed:
Usb 2-1.1: new high speed USB device using ehci_hcd and address 5
USB 2-1.1: configuration #1 chosen from 1 choice
scsi4: scsi emulation for USB Mass Storage devices
scsi 4:0:0:0: Direct Access ASMT 2105 0 PQ: 0 ANSI: 6
sd 4:0:0:0: Attached scsi removable disk sdc


So, after mounting my thumb drive which has the new image I attempt to do the restore command with:
restore -s 128 -xzpi /dos/000001 /dev/sdc

Then I get the message:
Restore: Unable to open /dev/sdc for writing

Does the drive need to be formatted first? Why am I getting this? Any suggestions for me? Thanks in advance!